diff --git a/.gitignore b/.gitignore
index 3d6fd53..1591c92 100644
--- a/.gitignore
+++ b/.gitignore
@@ -41,3 +41,4 @@
 /lorax-templates-rhel-9.0-12.tar.gz
 /lorax-templates-rhel-9.0-14.tar.gz
 /lorax-templates-rhel-9.0-15.tar.gz
+/lorax-templates-rhel-9.0-16.tar.gz
diff --git a/SERIAL b/SERIAL
index 60d3b2f..b6a7d89 100644
--- a/SERIAL
+++ b/SERIAL
@@ -1 +1 @@
-15
+16
diff --git a/lorax-templates-rhel.spec b/lorax-templates-rhel.spec
index b28311c..7e4fa7e 100644
--- a/lorax-templates-rhel.spec
+++ b/lorax-templates-rhel.spec
@@ -1,15 +1,15 @@
 Name:           lorax-templates-rhel
 Version:        9.0
-Release:        15%{?dist}
+Release:        16%{?dist}
 Summary:        RHEL8 build templates for lorax and livemedia-creator
 
 License:        GPLv2+
 URL:            https://github.com/weldr/lorax
 BuildArch:      noarch
-Source0:        lorax-templates-rhel-9.0-15.tar.gz
+Source0:        lorax-templates-rhel-9.0-16.tar.gz
 
 # Required for the template branding support
-Requires:       lorax > 34.9.1
+Requires:       lorax >= 34.9.1
 
 # Where are these supposed to end up?
 %define templatedir %{_datadir}/lorax/templates.d/80-rhel
@@ -34,6 +34,10 @@ cp -a 80-rhel/* $RPM_BUILD_ROOT/%{templatedir}
 %{templatedir}/*
 
 %changelog
+* Fri May 07 2021 Brian C. Lane <bcl@redhat.com> - 9.0-16
+- Fix required lorax version for branding change (bcl)
+  Related: rhbz#1956205
+
 * Wed May 05 2021 Brian C. Lane <bcl@redhat.com> - 9.0-15
 - runtime-cleanup: Use branding package name instead of product.name (bcl)
   Resolves: rhbz#1956205
diff --git a/sources b/sources
index afda80b..ff65061 100644
--- a/sources
+++ b/sources
@@ -1 +1 @@
-SHA512 (lorax-templates-rhel-9.0-15.tar.gz) = d7e6e7de7aa27facd2216cf6a8247e3d92517fead92de3b56e98390a3e284c3ecdc3d97ce317481bef0f85b2edd9a9c6509f4071a7fa3e7a870f78e37dd64a89
+SHA512 (lorax-templates-rhel-9.0-16.tar.gz) = f95e761e6c8f19726bfa4b1dbe26912099dbfab6bf5180c42a64e9c8ed157b4654fba2181a878ce128fe2a72bc93e4124882cc5d4aa2b4db0c04cfc56ab79b6c