diff --git a/pungi/util.py b/pungi/util.py
index c47a2796..3045671a 100644
--- a/pungi/util.py
+++ b/pungi/util.py
@@ -498,7 +498,13 @@ def failable(
     else:
         compose.require_deliverable(variant, arch, deliverable, subvariant)
     try:
-        yield
+        with tracing.span(
+            f"generate-{deliverable}",
+            variant=variant.uid,
+            arch=arch,
+            subvariant=subvariant or "",
+        ):
+            yield
     except Exception as exc:
         if not can_fail:
             raise