diff --git a/pungi/createiso.py b/pungi/createiso.py
index c9520d3d..b46afbfe 100644
--- a/pungi/createiso.py
+++ b/pungi/createiso.py
@@ -121,6 +121,21 @@ def make_jigdo(f, opts):
     emit(f, cmd)
 
 
+def _get_perms(fs_path):
+    """Compute proper permissions for a file.
+
+    This mimicks what -rational-rock option of genisoimage does. All read bits
+    are set, so that files and directories are globally readable. If any
+    execute bit is set for a file, set them all. No writes are allowed and
+    special bits are erased too.
+    """
+    statinfo = os.stat(fs_path)
+    perms = 0o444
+    if statinfo.st_mode & 0o111:
+        perms |= 0o111
+    return perms
+
+
 def write_xorriso_commands(opts):
     # Create manifest for the boot.iso listing all contents
     boot_iso_manifest = "%s.manifest" % os.path.join(
@@ -162,11 +177,14 @@ def write_xorriso_commands(opts):
                     continue
                 cmd = "-update" if iso_path in updated_files else "-map"
                 emit(f, "%s %s %s" % (cmd, fs_path, iso_path))
+                emit(f, "-chmod 0%o %s" % (_get_perms(fs_path), iso_path))
 
         if opts.arch == "ppc64le":
             # This is needed for the image to be bootable.
             emit(f, "-as mkisofs -U --")
 
+        emit(f, "-chown_r 0 /")
+        emit(f, "-chgrp_r 0 /")
         emit(f, "-end")
     return script
 
diff --git a/tests/helpers.py b/tests/helpers.py
index 67fd9db2..948b901f 100644
--- a/tests/helpers.py
+++ b/tests/helpers.py
@@ -272,7 +272,7 @@ class DummyCompose(object):
         return tempfile.mkdtemp(suffix=suffix, prefix=prefix, dir=self.topdir)
 
 
-def touch(path, content=None):
+def touch(path, content=None, mode=None):
     """Helper utility that creates an dummy file in given location. Directories
     will be created."""
     content = content or (path + "\n")
@@ -284,6 +284,8 @@ def touch(path, content=None):
         content = content.encode()
     with open(path, "wb") as f:
         f.write(content)
+    if mode:
+        os.chmod(path, mode)
     return path
 
 
diff --git a/tests/test_createiso_script.py b/tests/test_createiso_script.py
index c16bc55a..f7e1688a 100644
--- a/tests/test_createiso_script.py
+++ b/tests/test_createiso_script.py
@@ -1,6 +1,7 @@
 # -*- coding: utf-8 -*-
 
 from unittest import mock
+from parameterized import parameterized
 
 import os
 from six.moves import StringIO
@@ -391,3 +392,27 @@ class CreateIsoScriptTest(helpers.PungiTestCase):
                 ),
             ]
         )
+
+    @parameterized.expand(
+        [("644", 0o644), ("664", 0o664), ("666", 0o666), ("2644", 0o2644)]
+    )
+    def test_get_perms_non_executable(self, test_name, mode):
+        path = helpers.touch(os.path.join(self.topdir, "f"), mode=mode)
+        self.assertEqual(createiso._get_perms(path), 0o444)
+
+    @parameterized.expand(
+        [
+            ("544", 0o544),
+            ("554", 0o554),
+            ("555", 0o555),
+            ("744", 0o744),
+            ("755", 0o755),
+            ("774", 0o774),
+            ("775", 0o775),
+            ("777", 0o777),
+            ("2775", 0o2775),
+        ]
+    )
+    def test_get_perms_executable(self, test_name, mode):
+        path = helpers.touch(os.path.join(self.topdir, "f"), mode=mode)
+        self.assertEqual(createiso._get_perms(path), 0o555)