diff --git a/doc/configuration.rst b/doc/configuration.rst
index a4c12af6..75218b6c 100644
--- a/doc/configuration.rst
+++ b/doc/configuration.rst
@@ -399,3 +399,40 @@ Example
             ],
         }),
     ]
+
+
+Productimg Settings
+===================
+Product images are placed on installation media and provide additional branding
+and Anaconda changes specific to product variants.
+
+Options
+-------
+
+**productimg** = False
+    (*bool*) -- create product images; requires bootable=True
+
+**productimg_install_class**
+    (*scm_dict*, *str*) -- reference to install class **file**
+
+**productimg_po_files**
+    (*scm_dict*, *str*) -- reference to a **directory** with po files for install class translations
+
+
+Example
+-------
+::
+
+    productimg = True
+    productimg_install_class = {
+        "scm": "git",
+        "repo": "http://git.example.com/productimg.git",
+        "branch": None,
+        "file": "fedora23/%(variant_id)s.py",
+    }
+    productimg_po_files = {
+        "scm": "git",
+        "repo": "http://git.example.com/productimg.git",
+        "branch": None,
+        "dir": "po",
+    }
diff --git a/pungi/phases/product_img.py b/pungi/phases/product_img.py
index 4792b6fa..fd08981f 100644
--- a/pungi/phases/product_img.py
+++ b/pungi/phases/product_img.py
@@ -58,9 +58,22 @@ class ProductimgPhase(PhaseBase):
 
     config_options = (
         {
-            "name": "bootable",
+            "name": "productimg",
             "expected_types": [bool],
-            "expected_values": [True],
+            "requires": (
+                (lambda x: bool(x) is True, ["productimg_install_class"]),
+                (lambda x: bool(x) is True, ["productimg_po_files"]),
+            ),
+        },
+        {
+            "name": "productimg_install_class",
+            "expected_types": [dict],
+            "optional": True,
+        },
+        {
+            "name": "productimg_po_files",
+            "expected_types": [dict],
+            "optional": True,
         },
     )
 
@@ -72,7 +85,11 @@ class ProductimgPhase(PhaseBase):
     def skip(self):
         if PhaseBase.skip(self):
             return True
-        if not self.compose.conf.get("bootable"):
+        if not self.compose.conf.get("productimg", False):
+            msg = "Config option 'productimg' not set. Skipping creating product images."
+            self.compose.log_debug(msg)
+            return True
+        if not self.compose.conf.get("bootable", False):
             msg = "Not a bootable product. Skipping creating product images."
             self.compose.log_debug(msg)
             return True
@@ -118,13 +135,13 @@ def create_product_img(compose, arch, variant):
     compose.log_info("[BEGIN] %s" % msg)
 
     product_tmp = tempfile.mkdtemp(prefix="product_img_")
-    install_class = compose.conf["install_class"].copy()
+    install_class = compose.conf["productimg_install_class"].copy()
     install_class["file"] = install_class["file"] % {"variant_id": variant.id.lower()}
     install_dir = os.path.join(product_tmp, "installclasses")
     makedirs(install_dir)
     get_file_from_scm(install_class, target_path=install_dir, logger=None)
 
-    po_files = compose.conf["po_files"]
+    po_files = compose.conf["productimg_po_files"]
     po_tmp = tempfile.mkdtemp(prefix="pofiles_")
     get_dir_from_scm(po_files, po_tmp, logger=compose._logger)
     for po_file in os.listdir(po_tmp):