diff --git a/pungi-build.conf.j2 b/pungi-build.conf.j2
index 8fe1945..bc932df 100644
--- a/pungi-build.conf.j2
+++ b/pungi-build.conf.j2
@@ -8,6 +8,7 @@ from extra_options import *
 {% endif %}
 
 # PRODUCT INFO
+product_name = "{{ product_name }} Kitten"
 release_name = "{{ product_name }}"
 release_short = "{{ product_name }}"
 release_version = "{{ distribution_major_version }}"