diff --git a/share/templates.d/99-generic/runtime-install.tmpl b/share/templates.d/99-generic/runtime-install.tmpl
index 571ffddf..5db1f819 100644
--- a/share/templates.d/99-generic/runtime-install.tmpl
+++ b/share/templates.d/99-generic/runtime-install.tmpl
@@ -23,8 +23,8 @@ installpkg grubby
     ## skip the firmware for sound, video, and scanners, none of which will
     ## do much good for the installer. Also skip uhd-firmware which is not
     ## even a kernel firmware package.
-    installpkg *-firmware --except alsa* --except midisport-firmware \
-                          --except crystalhd-firmware --except ivtv-firmware \
+    installpkg --optional *-firmware --except alsa* --except midisport-firmware \
+                           --except crystalhd-firmware --except ivtv-firmware \
                           --except cx18-firmware --except iscan-firmware \
                           --except uhd-firmware
     installpkg b43-openfwwf